Effective Date: September 25, 2026
VIVA Women's Health Collective & Midwifery Care (“VIVA,” “we,” “us,” or “our”) respects the privacy of our patients and website visitors. This Privacy Policy describes how we collect, use, protect, and disclose information provided through our website, communications, and services.
Depending on how you interact with VIVA, we may collect information you voluntarily provide, including:
• Name
• Email address
• Telephone or mobile number
• Date of birth
• Appointment and scheduling information
• Information you provide when contacting our office
• Health-related information provided in connection with your care
• Billing and payment information
• Other information you choose to provide
Our website may also collect limited technical information, such as browser type, device information, IP address, and website usage information through cookies or similar technologies.
We may use information to:
• Provide and coordinate healthcare services
• Schedule, confirm, modify, or cancel appointments
• Communicate with patients regarding their care
• Respond to questions and requests
• Process applicable billing or payments
• Maintain and improve our website and services
• Meet legal, regulatory, security, and operational requirements
• Send SMS communications when appropriate consent has been provided
With your consent, VIVA may send text messages to the mobile number you provide. Messages may include appointment confirmations, appointment reminders, scheduling or cancellation updates, and other patient-care or customer-care communications.
Patients may provide consent verbally when scheduling an appointment or communicating with VIVA staff, or through other documented opt-in methods made available by VIVA.
Message frequency varies. Message and data rates may apply. Reply STOP to opt out of SMS communications or HELP for assistance. Consent to receive text messages is not a condition of receiving healthcare services.
Mobile information, including phone numbers and SMS consent information, will not be shared with third parties or affiliates for their marketing or promotional purposes.
We may use service providers when reasonably necessary to facilitate communications or provide services on our behalf, subject to applicable privacy and confidentiality requirements.
Information may be disclosed as permitted or required by applicable law, including to healthcare professionals or service providers involved in providing or supporting your care and our operations, when legally required, or when you authorize the disclosure.
Protected health information is handled in accordance with applicable healthcare privacy requirements. This website Privacy Policy does not replace any Notice of Privacy Practices that may separately apply to protected health information maintained by VIVA.
Our website may use cookies and similar technologies to support website functionality, understand website usage, and improve the visitor experience.
You may be able to manage cookies through your browser settings. Disabling certain cookies may affect some website functionality.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, electronic transmission, or information-storage system can be guaranteed to be completely secure.
Depending on applicable law and the nature of the information involved, you may contact us regarding access to or correction of information you have provided.
You may opt out of SMS communications at any time by replying STOP. For assistance with text messages, reply HELP or contact our office.
Our website may contain links to third-party websites or services. VIVA is not responsible for the privacy practices or content of third-party websites. We encourage visitors to review the privacy policies of those services separately.
Our website is not intended to independently collect personal information directly from children without appropriate involvement or authorization from a parent, legal guardian, or other person authorized by law, where required.
We may update this Privacy Policy periodically to reflect changes in our services, practices, technology, or applicable requirements. Updates will be posted on this page with a revised effective date.
Questions regarding this Privacy Policy or our privacy practices may be directed to:
VIVA Women's Health Collective & Midwifery Care
15030 Washington Street
Haymarket, VA 20169
Phone: (571) 724-0171